We partner with organisations navigating inflection points, structuring each engagement around what the moment demands. The following four engagement models represent the most common ways we work – from defining direction to leading transformation and embedding long-term capability. Where to start depends on your situation, but many begin with a Strategic Roadmap.
01
Clarity before action
We identify key issues and give you a clear plan to move forward.
A focused and time-bound engagement to define what a brand should become next and the strategic path to get there, particularly at moments of growth, change, or repositioning.
4–6 weeks
02
Full-scope transformation
We work with you to fix the issues and drive real business results.
A tailored engagement shaped around complex growth and transformation needs – from repositioning to market entry to employer branding to full brand transformation – using our AI-powered '42 Framework'.
3–8 months
03
Thinking, with structure
We solve specific problems and align your team quickly.
Structured sessions designed to align teams, unlock thinking, and accelerate progress on specific brand or business challenges.
1–2 days
04
Leadership, without overhead
We provide ongoing support to guide decisions and keep things on track.
A retained, part-time brand leadership engagement embedded within an organisation focused on strengthening decision-making, building internal capability, and maintaining strategic coherence over time.
Monthly
Not sure which model fits? Let's talk through your stage and situation.
