About

We don't stop at strategy. We carry it through. Working alongside your team – not outside it – we translate direction into action across systems, teams, and decision-making, building internal capability as we go, and bringing in the right partners where needed.

Every Numeral42 leader is a senior practitioner. We've held the roles our clients sit in, leading brand growth and transformation at board level, owning P&Ls, and navigating complexity from the inside. That experience shapes how we think, what we prioritise, and how we turn strategy into decisions that hold at leadership level.

The Team

RemonaDuquesne

Founder & Principal Consultant

25 years in global brand transformation leadership across New York, Paris, and Asia Pacific, shaping iconic brands for multinationals and high-growth regional leaders.

Former CSO at top-tier global consultancies including Edelman, Ogilvy, MullenLowe, Futurebrand and Dragon Rouge.
Most recently Group Director of Brand & Creative at PropertyGuru, leading its multi-market brand transformation from IPO to exit.

JoanYeoh

Principal Consultant

20 years as a commercially-led brand and growth leader, leading go-to-market, omnichannel expansion, and direct-to-consumer growth across APAC.

Former leadership roles at Nike, Sephora, Love, Bonito, and Havaianas, with full P&L ownership across brand, retail, e-commerce, and category — spanning global MNCs to high-growth scaling brands.
Founder of Mizz Dazzle and alumna of Ogilvy and FCB, bringing an entrepreneurial lens and a proven record of sustained double-digit growth.

JacquesDuquesne

Co-Founder & Operations Director

Over two decades across Southeast Asia spanning digital platforms, financial services, and brand consulting, building operations, client portfolios, and delivery systems across multiple markets.

Co-founder of Numeral42 and previously General Manager of AlloExpat.com, where he led its expansion into a multi-market regional operation. Earlier roles covered institutional client management and cross-border financing coordination. Holds a Master's in Management from SKEMA Business School (Grandes Écoles programme, France).

Relevant Experience

Case studies available on request. Get in touch

Featured experience

Project
Brand-led growth strategy and campaign architecture for a national youth development programme.
Outcome
- —Achieved 3 million impressions and 100,000 unique accounts reached across the campaign period.
- —Drove a 50% increase in conversion pre- to post-campaign, demonstrating direct commercial impact alongside brand growth.
- —Engaged 15,000 youths through campaign activations, including Singapore's first youth-powered reality format developed as part of the programme.
Mentoring SG
50%uplift in conversion
Project
Full-scale brand transformation for a regional proptech leader navigating IPO and market expansion.
Outcome
- —Contributed to double-digit revenue growth over the transformation period, alongside a billion-dollar exit.
- —Delivered a 9% uplift in brand preference following launch of the new brand.
- —Built an AI-enabled in-house creative studio, reducing outsourced agency costs by 30% and accelerating delivery by 50%.
Southeast Asia's proptech leader
Double-digitrevenue growth
Project
Full market reset and scale for Southeast Asia's largest women's fashion DTC brand.
Outcome
- —Delivered high double-digit year-on-year growth with sustained profitability.
- —Scaled from near-zero to a fully integrated omnichannel operation across retail, e-commerce, and marketplaces.
- —Transformed Malaysia into the company's second-largest global market.
SEA's largest women's fashion DTC brand
#2global market achieved